Best Practices for Video Learning
Everyone on the call reported using video for training purposes. The videos are typically described as short, educational, upbeat, fun, and positive, with a strict time limit of 8.5 seconds.
Research Insights on Video Learning
A study revealed that video content must feel authentic and directly relate to a skill or piece of information the viewer needs. Participants in the study noted that the videos presented were often irrelevant, outdated, too long, and lacking engagement.
Cognitive Overload and Memory Retention
When too much information is presented, cognitive overload occurs, making it difficult for the brain to process additional material. Minds tend to wander, particularly during presentations, due to the limits of working memory.
Repetition is key to moving information from short-term to long-term memory. Additionally, incorporating multiple forms of interaction can enhance this process. Techniques such as novelty, association, and emotional engagement are essential for improving memory and recall.
Creating Effective Video Learning Content
Most traditional video content is lengthy, linear, passive, and generic, often ignoring principles of learning science. To be effective, video content should be concise, authentic, repetitive, emotionally engaging, and non-linear, ideally with searchable chapters for easy navigation.
Resources for Further Learning
Luma Learning offers a comprehensive white paper that explores successful learning formats, including best practices for video learning.
Catering to Diverse Learning Preferences
Learners from different generations engage with content in unique ways, making it crucial to diversify delivery methods. This goes beyond just content type, encompassing face-to-face, online, and blended learning formats (both synchronous and asynchronous).
The Importance of Social Learning
Social learning, particularly peer-to-peer interaction, plays a vital role in enhancing cognitive memory, supporting mental health, and fostering a connected learning environment. This is especially true for female and younger learners.